Stash Hotel Rewards
Stash Hotel Rewards combines a network of 100+ one-of-a-kind boutique hotels into one loyalty program. It’s free and easy and perfect for travelers who love independent and boutique hotels. When I worked here as Lead Designer, I oversaw all design assets for the marketing team including web, email, and social, as well as a dedicated landing page and a 44-page ebook for new hoteliers.
Rewarding loyalty while support locally
Stash partners with independent hotels, boutique properties, and unique accommodations rather than large chains. By supporting these local establishments, members contribute directly to the livelihoods of local communities and businesses. It’s always a fun challenge creating something with compelling visuals and impactful typography that will convert and provide good click-thru rates. We use our partner hotel photography and the Stash brand to really set these promotions up for success.
This particular marketing campaign, Double Points, hit over 600,000 email recipients. The creative goal was to choose compelling photography that sparked the desire to travel.
Other collateral
“Crystal is a rare find. Unlike many designers who just focus on the aesthetic, Crystal zeroes in on the business objective of her work and presents thoughtful (and beautiful!) solutions. Technically, she's rock-solid. Plus, she's bursting with positive energy and a "let's do it!" attitude. I hope to work with her again!”
Emily McFaddenMarketing Manager, Stash Hotel Rewards
