Inspiring Pinterest's Leadership

Pinterest came to our team for support to evolve their employee relationships by elevating the their quarterly Senior Leadership Conferences (SLC). Together, we created an experience for attendees that improved engagement and employee trust.

Through branding, presentation design and event wayfinding, we successfully planned a cohesive and engaging branded experience for attendees.

How we support

Each quarter, we would collaborate and develop event branding alongside a custom quarterly logo while supporting various assets. When CEO Bill Ready joined Pinterest in 2022, it was time to discuss how the company should step into this new era. The theme was aptly-named "Future Ready".

“Your team was instrumental in pulling together, designing, and polishing all of the slide decks to get our presenters ready. They were consistently responsive in their communication, responded quickly to feedback, and truly made the design work stream the most fun and exciting part of the planning process.”

Maddy FraioliPeople Project Manager at Pinterest

Growing together

In Q3 2022, Pinterest wanted to focus on their growth together as a leadership team. Using their strategy tree as inspiration, we designed a circular logo and chose a spring color palette to accompany custom posters, presentation templates, and designed session breakout activities.

Pinterest Pinners Collage
Senior Leadership Conference Logo

Camp North Star

In Q4 2022, the event was themed around the great outdoors and called Camp North Star. Hotwire took the mood board and logo designed by Pinterest and translated it into presentation decks, printed signage and collateral. This included a 32-page workbook with reflection questions, breakout activities, speaker information, and interactive elements such as quizzes and puzzles.


Branding: Eli Rebas, Crystal Frankenbery, Judy Chu
Project Management: Maddy Fraioli, Judy Chu
Design: Eli Rebah, Crystal Frankenbery, Judy Chu, Austin Stewart