Too few women have ready access to the power of female mentorship, yet many are seeking it. Menther aims to address this by creating an app and community to harness the power of women to empower women everywhere. Our team at Hotwire used photos and stories from real women, creating a digital activation and launch campaign around what it means to be a power couple. In lieu of a fall launch party, we created an interactive hub telling their stories and curating a user generated content through social using the hashtag #MentherPower.