The Power of Female Mentorship
Too few women have ready access to the power of female mentorship, yet many are seeking it. Menther aims to address this by creating an app and community to harness the power of women to empower women everywhere.
The campaign
Highlighting the achievements and stories of strong women sends a powerful message about the impact of mentorship and the potential for success when women support and uplift each other.
We developed a launch campaign around what it means to be a 'power couple' by compiling photos and stories from real women. In lieu of Menther's fall announcement party, we created an interactive webpage telling the stories and curating user generated content through social using the hashtag #MentherPower.
The concept of 'power couples' is a modern and relevant theme that reflects the dynamic partnerships and collaborations in today's professional landscape. The theme serves as a powerful tool for engagement, inspiration, and community-building within your target audience.
The content
Credits
: Crystal Frankenbery
