WE Brand Guidelines – Crystal Frankenbery
Crystal Frankenbery is a freelance graphic designer from Seattle, WA specializing in branding, social content, and marketing. She is a Seattle University Graduate.
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WE Agency Brand Guidelines Visual Identity Refresh Design

WE Brand Guidelines

At WE Communications, people are at the heart of everything. From spirited designs, clear typography and bold purpose, their brand is rooted in the belief that communications are the catalyst for change.

The brand was 5 years old when I was tasked with coming up with a refresh to carry us forward into the future. I took a small color palette of orange and green and introduced bold colors to create duotones, effectively expandeding the color palette to visually represent our boldness and provided a way to transform stock photography.

Along with refreshed branding guidelines, I also created new PowerPoint templates, branded Whitepaper templates, and email signatures to use agency-wide.

Category

B2B, Branding