At WE Communications, people are at the heart of everything we do. From our spirited designs, clear typography and bold purpose, our brand is rooted in the belief that communications are the catalyst for change.
Our brand was 5 years old when I was tasked with coming up with a refresh to carry us forward into the future. I took our small color palette of orange and green and introduced new options to create duotone overlays, which effectively expanded our color palette to visually represent our boldness and provided a way to transform stock photography.
Along with refreshed branding guidelines, I also created new PowerPoint templates, branded Whitepaper templates, and email signatures to use agency-wide. We are currently working on making improvements to the we-worldwide.com website