At WE Communications, people are at the heart of everything. From spirited designs, clear typography and bold purpose, their brand is rooted in the belief that communications are the catalyst for change.
The brand was 5 years old when I was tasked with coming up with a refresh to carry us forward. I took a small color palette of orange and green and introduced bold colors to create duotones, effectively expanding the color palette to visually represent our boldness and provided a way to transform stock photography.
Along with refreshed branding guidelines, I also created new PowerPoint templates, branded whitepaper templates, and email signatures to use agency-wide.