eBay wanted to prepare sellers and businesses for the critical holiday shopping season, a period marked by significant consumer spending and competitive marketing. Recognizing the fast-approaching season and the challenges it presents, the goal was to equip sellers with the most current insights and best practices for maximizing their sales potential.

By meticulously selecting images that not only captured the joy and warmth of the holiday season but also aligned with eBay’s diverse consumer base, I ensured the visuals were inclusive and appealing. Additionally, I employed eBay Ad’s distinctive brand elements to create a visually striking design that maintained brand consistency. The layout was strategically organized to guide the reader through the content effectively, making the information accessible and engaging. This design approach not only captured visual interest but also supported eBay’s message of innovative and personalized shopping experiences, making the guide a valuable resource for both consumers and sellers during the festive season.