Built for all walks of life, From The Ground Up is a Pacific Northwest-based brand specializing in high-quality merino wool hiking socks. All their socks are made and sourced in the USA. I was fortunate enough to model for their Mount Pilchuck sock release, which is a mountain very near and dear to my heart. Growing up in Lake Stevens, it was basically in my backyard and served as a great day hike with my family.

They currently have a popup retail store, where you can find me modeling! Check it out in South Lake Union, and follow them on instagram!