Stash Hotel Rewards loves to feature boutique independent hotels in their network. What better way to do this than targeting using email marketing? It’s always a fun challenge creating something with compelling visuals and impactful typography that will convert and provide good click-thru rates. We often use beautiful photography from Unsplash and combine them with our partner hotel photography and the Stash brand to really set these promotions up for success.
The marketing campaign, Double Points, launched June 5th, 2017 and was expected to hit over 600,000 email recipients through Facebook and Instagram. The goal here was to choose compelling partner hotel photography that sparked the desire to travel.