As a Senior Graphic Designer at PMG, I worked on updating our visual identity into a comprehensive brand book, setting guidelines that would ensure we maintain a balance between telling our company story and converting our target audience.
I spearheaded the design for PMG’s new website, setting rules for the gradients, typography, and icon styles, which all fits into meeting the needs of our B2B visitors. I worked hand-in-hand with PMG’s Director of Digital to marry form and function for a website designed to drive conversions. I also designed foundational B2B content including our brand style book, powerpoint templates, infographics, blog posts headers, and more. Check out our latest infographic about Account-Based Marketing by following the link below:
B2B, Branding, Digital, Print