Healthcare Whitepaper – Crystal Frankenbery
Crystal Frankenbery is a freelance graphic designer from Seattle, WA specializing in branding, social content, and marketing. She is a Seattle University Graduate.
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Healthcare Whitepaper

The healthcare industry saves lives, cures disease and makes us healthier and happier, yet many consumers view it with apathy. Dive into this 12 page white paper to explore all the challenges this industry faces when it comes to evolving their communications strategies and earning consumer love.

The goal of this project was to share our health sector’s well-informed perspective—and educate clients and prospects about the depth and flexibility of WE’s Brands in Motion findings. I led the design from start to finish, working with the content team collaboratively.

When laying out content for a white paper, it’s important to first consider printing specifications before designing for digital, even if it will be the primary source of output. Sourcing authentic-feeling healthcare stock photography is also a fun challenge. Take a look at the full whitepaper here.


B2B, Branding, Print

digital, ebook, health, healthcare, industry, multi-page layout, print, whitepaper