Avail Car Sharing – Crystal Frankenbery
Crystal Frankenbery is a freelance graphic designer from Seattle, WA specializing in branding, social content, and marketing. She is a Seattle University Graduate.
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Avail Car Sharing

Avail is a peer-to-peer car rental service, think AirBnb – but for cars.

At Hotwire, we worked with their brand team to help develop their social strategy. In October 2022 they came to us needing a campaign idea to help spread the word about expanding their downtown locations in Denver and Chicago. Their expansion took place during the holidays where sometimes all you want to do when you’re home for the holidays is escape, so we created a giveaway people could enter to win a 3-free day car rental along with a $300 visa giftcard.

We worked with hyper-local influencers to amplify the their message, sharing unique stories on how they escape the holidays. We also took this activation to Time Out and Thrillist to elevate awareness and drive traffic to a dedicated landing page. ABC Chicago also ran a sponsored 5-minute segment on the campaign.

The campaign successfully brought in 1.8M social impressions, 4,950 landing page visits, and a 10% conversion rate.

Category

Digital, Social/Marketing