B2B Archives – Crystal Frankenbery
Crystal Frankenbery is a freelance graphic designer from Seattle, WA specializing in branding, social content, and marketing. She is a Seattle University Graduate.
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WE Agency Brand Guidelines Visual Identity Refresh Design

WE Brand Refresh

At WE Communications, people are at the heart of everything we do. From our spirited designs, clear typography and bold purpose, our brand is rooted in the belief that communications are the catalyst for change.

Our brand was 5 years old when I was tasked with coming up with a refresh to carry us forward into the future. I took our small color palette of orange and green and introduced new options to create duotone overlays, which effectively expanded our color palette to visually represent our boldness and provided a way to transform stock photography.

Along with refreshed branding guidelines, I also created new PowerPoint templates, branded Whitepaper templates, and email signatures to use agency-wide. We are currently working on making improvements to the we-worldwide.com website

Power BI Whitepaper

As a Production Designer with the C+E Brand Team at Microsoft, I worked with the Brand Manager to carry expression through products such as Azure, Dynamics 365, and Power BI. It is crucial to maintain a consistent brand no matter the collateral and this specific project was no exception. For this 32-page white paper, we created a clear white paper template. I was given the content and diagrams that I had to convert in the Power BI brand style.

Built using: Adobe InDesign, Adobe Illustrator

Download the White Paper

Proposal Day PPT Deck

International Proposal Day was designed to encourage WE employees around the world to pitch to their favorite brands. I designed a PowerPoint pitch deck and DIY toolkit to enable our employees to ‘propose’ a new business opportunity based on the their personal passions.

Healthcare Whitepaper

The healthcare industry saves lives, cures disease and makes us healthier and happier, yet many consumers view it with apathy. Dive into this 12 page white paper to explore all the challenges this industry faces when it comes to evolving their communications strategies and earning consumer love.

The goal of this project was to share our health sector’s well-informed perspective—and educate clients and prospects about the depth and flexibility of WE’s Brands in Motion findings. I led the design from start to finish, working with the content team collaboratively.

When laying out content for a white paper, it’s important to first consider printing specifications before designing for digital, even if it will be the primary source of output. Sourcing authentic-feeling healthcare stock photography is also a fun challenge. Take a look at the full whitepaper here.

Infographics

I love a challenge, and an infographic design is no exception. Getting to pair content to creative involves exploring a brand and their thought leadership. I have designed infographics for both agencies and top fortune 500 companies and am very proud of the work shown.

A quick google search of ‘Intel 5g infographic’ will result in the work I did while working at PMG. We worked exclusively with Intel’s 5G team to deliver visual storytelling about what the future of 5G will bring to industries such as smart cities, agriculture, transportation, media, and more.

At Microsoft, I designed a visual infographic explaining the difference between containers and virtual machines and running on cloud for Microsoft Azure.

(Built using Adobe Illustrator)

goTransverse eBook

At PMG, I worked with the team to design a new mini eBook for GoTransverse’s ‘Ad Tech’ campaign. I designed a 10-page guide titled, ‘6 Challenges Facing Marketing & Ad Tech’, including icons that fit the goTransverse brand, along with an original set of digital ads. Check out PMG’s full case study with this cloud-based billing platform here.

PMG Website & Rebrand

As a Senior Graphic Designer at PMG, I worked on updating our visual identity into a comprehensive brand book, setting guidelines that would ensure we maintain a balance between telling our company story and converting our target audience.

I spearheaded the design for PMG’s new website, setting rules for the gradients, typography, and icon styles, which all fits into meeting the needs of our B2B visitors. I worked hand-in-hand with PMG’s Director of Digital to marry form and function for a website designed to drive conversions. I also designed foundational B2B content including our brand style book, powerpoint templates, infographics, blog posts headers, and more. Check out our latest infographic about Account-Based Marketing by following the link below:

ABM INFOGRAPHIC

VISIT PMG WEBSITE

Stash Hoteliers Landing Page

Stash Hotel Rewards partners with the best independent hotels to help them reach new travelers and grow their businesses. This page functions as an introduction to the best loyalty program for boutique hotels. A visitor is enticed to provide some basic information about their hotel and one of Stash’s charming and brilliant Partnership Directors will get in touch with them.

 

5G Opportunity Guide

At PMG, I designed a smart city in an isometric style that illustrates the capabilities of the new 5G innovations that can be found at CES. I created the landing page design to include subtle animations that are interactive in the hover and scrolls, which takes the content they wrote to the next level. Check out the full guide on PMG’s resource library:

Check it out